September is rapidly approaching and Calgary Internet Marketing firm Ulistic is ready to go with a new set of social media, search engine optimization and Internet Marketing courses.  Ulistic’s training courses are specifically designed to train Calgary business on how they can take care of their own social media, SEO and general Internet Marketing.

Invest a day and walk away with an arsenal of strategies you can apply in your business immediately.

Calgary Search Engine Optimization Workshop – September 22nd – 8:30 to 4:30

Join the Ulistic team for a full day workshop designed to show you the ins and outs of search engine optimization and how you can do it for yourself.  Having your business found online is a critical part on your entire marketing strategy.  During your day with Ulistic, David West will share with you what you need to do now that enables your business to found online.

Register Now – Course Investment – $397.00 per person.

Calgary Social Media Workshop and Business Course – September 30th – 8:30 to 4:30

How does your business use social media?  Social Media brings a tremendous amount of uncertainty to the Calgary business community.  How do you measure social media effectiveness?  Where do you start?  How do you know it works?  Stuart Crawford, your local Calgary Social Media Consultant will share a number of effective strategies on how your Calgary business can use social media and get results.  Stuart will share social media in a new light and show you more than just Facebook and Twitter.

Register Now – Course Investment – $197.00 per person.

Join Ulistic throughout the fall for a number of Internet Marketing courses designed to help your Calgary business leverage the power of the Internet.

For more information contact Ulistic at 403.775.2205 or visit http://www.ulistic.com.

Join us for a no cost Calgary marketing business Webinar on August 17.

Ulistic, a leading Calgary search engine optimization, social media and online marketing firm invites you to take part in their upcoming webinar on August 17th at 11 AM Mountain Time.

This 40 minute session internet marketing webinar we cover the fine line between Social Media, Social Circles and the impact these user contributed websites have on search engine optimization.

David West, Senior Advisor and Partner at Calgary, Alberta based Ulsitic will discuss the state of social and search as it is today and theorize the future when social influences will potentially impact search results. Every business owner needs to have some understanding of social media and search engine and how social search results will influence your potential customers.

About David West

David began working with Internet technologies initially as a freelance website programmer. He later formed a full service website design and development company in Calgary, Alberta. David has employed Internet Marketers, Designers, Programmers and Project Managers to work together to create dynamic and effective websites. He firmly believes that quality traffic to a website is better than quantity and uses a “coaching” approach to collaborative development of an online strategy for all Ulistic business clients. David positions his clients for success online.

Title: Where the Roads Cross Between Social Media and Search Engine Optimization
Date: Tuesday, August 17, 2010
Time: 11:00 AM – 12:00 PM MDT
Register: https://www1.gotomeeting.com/register/426743328

You are one of the masses, the 5500 or so Calgary REALTORS® all shooting for the same thing.  More buyers for the listings you have one the market today.  How do you separate yourself everyone else all gunning for the same top ten spots on the first page of the Google Search Engine Rankings without breaking the bank or blowing your marketing budget.

Maybe you have heard the hype around social media?  Yes, there is a tremendous amount of online hype with little or no substance to the claims for fame.  What can you do now in your REALTOR® business to leverage the true power of online marketing and prevent your business from being another statistic in the online hype world?

Here are five tips to help you win more opportunities online:

1. Your website - It is the focal point of your online business.  All roads lead home and this is where you want your web visitors and potentials buyers/sellers to learn more about your business and the value you bring to the community.  Your website needs to convert potential and qualified prospects to clients and eventually raving fans.  Look at your site, do you have your telephone number listed on the front page?  How about clear calls to action such as “Sign up for my real estate news”?  Is your website complex and hard to navigate? If so change it.
2. Do you have a business blog? Not a free one at WordPress or Blogger but a blog that extends your brand and your reputation.  A great business blog is not that expensive and when done correctly can give you that precious “Google Juice” to help your REALTOR® business hit the first page of the search engines.  Blogging takes a firm commitment, it takes effort and it takes time.  It is not something you set and forget.
3. Social Media – It is more than just Facebook and Twitter.  Forget about Facebook and Twitter, they are important but social media extends far deeper than just these services.  Have you thought about LinkedIn?  How about leveraging Social Media News and other social media type activities that aid in creating ”Google Juice” plus put you as the expert in your client’s eyes.  Think deeper than just Facebook and Twitter.
4. Video – “A picture says a thousand words and video says a million”.  If you do not have a video strategy in play now, you are missing a huge opportunity to reach the market with a serious impact.  How can you use video to create a solid connection with market?  Stop and look around, what do you see and what can you share through the camera?
5. Tagging - I am not talking about tagging your post with keywords.  I am taking about simple bar code technologies that uses smartphones such as Blackberry and iPhone.  Tags allow those who see your Real Estate signs on a front lawn to use their phone to get more info on that listing.

Online Marketing for REALTORS® is hard work.  To do it right you must practice frequency and extending your brand across multiple platforms.  It takes time and effort and it is not for everyone.  However, those who understand where their target audiences hang out online and know how to reach them….well, the sky is the limit.

Need help…contact me

Where can you turn to list your business online?  The Calgary Business Professionals Group has an answer for you.  List your Calgary business online today at no-cost to your business.

Great for your Calgary search engine optimization strategies plus many other reasons, but it is simply a way for you to get your name out to the public.  Online Marketing is one of the essential strategies to market your business in Calgary and now our business networking group has another option for you.

List your business now, click here to continue.

The Internet is evolving at a painful pace, but have things really changed in how website developers optimize your company website? Across the Canadian business community, heads are ready to explode as Calgary business attempt to figure out how to position their business online and even “one up” their competitors in the brutal blood red Internet ocean. Now more than ever, it apparent that your business needs a surround sound online marketing strategy.

Has the online marketing changed much over the past 10 years? According to long time SEO expert Judith Lewis, she doesn’t think so. “The really big changes occurred in 1995 to 2000” said Lewis in a recent SEO discussion at the Search Engine Strategies conference underway in Toronto.

The seventh annual Search Engine Strategies conference brings together industry thought-leaders, experts in web marketing, innovative marketing strategists and search engine optimizers from across the world. Discussions range from the importance of web delivered video, social media strategy and online marketing tactics. Important strategies that Calgary business, small companies and even consultants start to think to position their business in search. However, leading to a very important question of who has the time?

How important is SEO, Social Media and other online marketing tactics for Calgary based businesses? How much of your business comes from your online activities today? What potential exists and are you paying attention to your search rankings and even more importantly your domination if any of the search engines?

In this recent SES2010 panel discussion, Portland, Maine’s Anne Kennedy from Beyond Ink mentions “Surround Sound Marketing” a phrase she coined that discussion multiple strategies which can lead to keyword domination on page one of all major search engines. Strategies exist today allowing the tech community to squeeze out competitive threats and gain dominance of page one of all major search engines. How many are even looking at this as a marketing strategy?

The way prospects and partners find your company today are undergoing a critical change. Many are turning to search engines daily to research and engage with your business, long before your phone rings your business has gone under the microscope by your prospect. How do you think you did? Many of your peers have not realized the importance of SEO, online marketing and understanding the ease of implementing “surround sound” marketing strategies online.

When a Calgary-based company implements effective online strategies not only is their a benefit to the bottom line but an immediate increase in creditability with the community or in the eyes of your potential and existing clients. Everything your business does must be posted online. The combination of web video, corporate presentations, sales literature and all business related documentation when posted online aids in the density of your business online and potential can lead to domination of the search results for your core business.

How important is keyword domination online? The SES2010 experts all agreed that there is no better way to position your company and potentially squeeze out your competition, “If I have all 10 results on Google, what does that do to my competition?” asked Lewis during the SES 2010 panel.

Follow Search Engine Strategies on Twitter #SESTO.

Are you interested in learning more and applying what you learn to your Calgary Small Business?

Here is a great opportunity to learn from some of the best in Calgary.  My colleagues at ActionCoach are hosting a very special business expo and event on June 22 and 3 PM. The Delta Calgary South in the location for the event and it is a very special presentation and expo. Ulistic, a leader in the Calgary Internet Marketing world will have a booth at the event, so stop by an see us.

The tickets are totally free…but you need to register – Visit Calgary Business Expo and register today.

Calgary, Alberta Online Marketing Professionals to host special webinar for Calgary business owners

Join David West & Stuart Crawford from Ulistic to learn about the 10 Things You Must Do Online to Help Your Website Perform!

There is no doubt that having your website on first page Google will result in new business opportunities. Do you get leads from your online marketing presence?

They will help you to understand how the industry of web design has evolved, then discuss the top factors you should employ in your online marketing strategy to help your website dominate search results. They will share with you stories of our own success and how we went from a new website in July 2009 to first page Google results by January 2010. The tactics discussed during this webinar will help you to understand how you can work towards a similar achievement for your marketing website.

Ulistic is a team of Internet Consultants with a fresh approach to doing business online by empowering clients through education.

Date:  Monday, May 31, 2010
Time: 10 AM Mountain Time
Register:  https://www1.gotomeeting.com/register/774372057

Building on the success of the SOLD OUT inaugural Toronto program, this one day conference features six internationally renowned bestselling authors and leaders who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. Don’t miss out on your chance to be a part of history and network with over 1,200 of Canada’s most influential marketers. See the event agenda for more details.

About The Speakers

Chip Heath – Strategy & Communications

Chip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of the New York Times bestseller book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick has been translated into 29 languages, the last of which was Slovakian, and it was retired from the BusinessWeek bestseller list after a 24-month run. More about the speaker.

Gary Vaynerchuk – Personal Branding in the New Media Landscape

Online marketing trailblazer Gary Vaynerchuk (VAY NER CHUK) is a 33-year-old entrepreneur whose dual identity as both business guru and wine guy has made him known as the “Social Media Sommelier.” A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV (affectionately known as The Thunder Show), and grew his family wine business from $4 million to $60 million in five years. More about the speaker.

Sir Ken Robinson – Innovation & Creativity

Sir Ken Robinson, PhD is an internationally recognized leader in the development of creativity, innovation and human resources. He has worked with governments in Europe, Asia and the USA, with international agencies, Fortune 500 companies, and some of the world’s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. More about the speaker.

Mitch Joel – Digital Marketing & Social Media

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. More about the speaker.

Sally Hogshead – Persuasion & Influence

Nine seconds. That’s the length of the average attention span today. Just nine seconds! People become distracted by the next product, the next ad, the next option. How can you possibly hold your customers’ interest long enough shape their opinion? How can you break through the clutter to nail your next sales call, or motivate your internal team? For that matter, how can you influence any decisions? More about the speaker.

Max Lenderman – Branding & Experiential Marketing

A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands. More about the speaker.

Event details

• When? Monday, June 14th, 2010, 9:00AM – 4:30PM
• Where? EPCOR CENTRE for the Performing Arts – Jack Singer Concert Hall

Find more at the event website.

Come and join Ulistic starting on May 18 for a Canadian tour hitting three cities in 3 weeks.  Ulistic will be sharing the art of Search Engine Optimization with small business in Calgary, Toronto and Niagara Falls.

Interested in learning how to manage your own search engine optimization?

Want to learn how social media can aid in SEO?

Five years ago, most website owners didn’t even know what Search Engine Optimization or SEO meant. Today a growing number of people understand the importance of showing up in Google search results pages… but are at the will of their “web people” to get them there. Search Engine Optimization is a skill that can be learned. There is no secret sauce or mystical club, to join, in order to have a website perform on search engine results pages.

Book now.

• Calgary, May 18th, 2010 – Calgary Search Engine Optimization Workshop
• Toronto, June 9, 2010 – Toronto Search Engine Optimization Workshop
• Niagara Falls, June 12, 2010 – Niagara Falls Search Engine Optimization Workshop

Invest a day and take away an abundance of information who can put to work in your business immediately.

There are many experts telling you that your business needs to be on Facebook or on Twitter, we question the why? Is this important? Is this where your customers are? Many different types of business, many different types of plans. What makes sense to you and your business is what many forget to think about.

Networking Events

May 19 – The ABCs of Google Search – Join us for a Mentoring Breakfast at the Calgary Chamber of Commerce from 7:30 and 9 AM. There is free parking at the IMPARK just north of the new Bow Tower. Just park and come over to the Chamber. Register now at http://www.meetup.com/businessincalgary/calendar/13226207/

May 19 – Beer, Wings and Networking – Our monthly social event is scheduled for May 19 at the Rusty Cage in SW Calgary. Come early, Wednesday is a very busy night for these guys. We are in the upstairs loft area, we need to be there at 4 and no later than 5 to guarantee some space. Register now at http://www.meetup.com/businessincalgary/calendar/13128775/

Training Events

May 18 – Do It Yourself Search Engine Optimization – Join Ulistic for a full day workshop on Search Engine Optimization. Stop paying and take control of your online marketing today. David West will be sharing his tips and tricks on SEO during this full day workshop. Register online at http://www.meetup.com/businessincalgary/calendar/13326548/

Coffee Gatherings

May 8 – Social Media over coffee, join Stuart for a small group chat on social media over coffee. Do you want to learn more about social media? Do you have a question about social media? Come out to the coffee gathering and learn something new. Register at http://www.meetup.com/businessincalgary/calendar/13348899/

Have a great week…
Stuart Crawford
ULISTIC Inc.

Ulistic Internet Consultants focuses on helping you and your business achieve your desired results with your online marketing efforts. You are hearing from many different sources that you must be online to survive, you have to be on Twitter, what about your facebook page, do you have one? Are you confused? You don’t have to be, that is why Ulistic is here, to take away the confusion and help you get a grip on your online marketing.

You are a busy Calgary professional, as small business owners ourselves we get this. Your goal is too create a success business, not unlike all of your peers. What does creating a success business look like to you? Do you lose focus because you are drawn into HR issues, how about technology challenges that never seem to go away or maybe you are concerned where you next sale is going to come from.

Don’t let the fear, uncertainty and doubt from all the hype around social media and online marketing take your focus away from what matter most in your business. Only you know what matters most to you. Your online marketing, including social media and your Calgary search engine optimization must be in alignment with your overall corporate vision and strategy.

Ulistic is here to help and serve the needs of your business. When you work with our team of highly skilled Internet Marketing Professionals you can rest assured knowing you have someone in your corner and on your team. A team of professionals who walk the walk. We practice the exact same strategies as we teach.

The Ulistic approach is built on empowering your business and passing along our knowledge and skills to you and your team. We are with you, here to help you and your online marketing.

Consider contacting Ulistic today to book your free 60-minute coffee-talk about your online marketing. Do you have particular questions about Facebook? Want to know if Twitter is right for your business? Want to learn how to prospect effectively with LinkedIn? Need your business to show up on the top of the Google search rankings?

Call Ulistic today, 403.775.2205 or info@ulistic.com to book time with your Calgary Online Marketing Professional.

I would like to share with you two great courses coming up from Ulistic, a local Calgary firm specializing on helping your business with online marketing tactics and strategy.

You have a story to tell and effective online marketing will help you tell your story, position yourself as the leader and naturally attract people to you.  Ulistic has leveraged social media and marketing strategies online for many years, now we want to share what we have done with you.

These courses are all designed to help you be number one online.  We teach you, you do the hard work and together we help each other.  We could just tell you to give the work to us however we are about teaching you to do your own fishing not to do the fishing for you.

Ulistic Do It Yourself Calgary Search Engine Optimization Workshop.

Course Instructor – David A. West

March 15 you are invited to attend our Search Engine Optimization training at the Blackfoot Inn.  This training is designed to teach you everything we know to take your business online and be found.  There are many websites out there and many are not found.  This training is hands on and make critical changes right away to enhance your online marketing. They are like billboards on the side of a deserted highway.  If you would like to attend our handson SEO training from 8:30 to 4:30 on March 15 register at https://ulistic.com/socialmediaseocourses/SEO-training-calgary.php.  We promise you will walk away with a number of strategies.

Ulistic Calgary Social Media Workshop on April 18th

Course Instructor – Stuart R. Crawford

Another hands on workshop from Ulistic.  We will teach you the big five social media tools and services to help position you as the thought leader in your industry.  Social Media when used effectively will help you get attention in the community and also become a research from the press and those who look to you for answers.  Join Ulistic on April 18th from 8:30 to 4:30 for a full day hands-on workshop.  Register now at https://ulistic.com/socialmediaseocourses/social-media-training-calgary.php

Here are what others have said about our training for business.

Karen Hope

Top qualities: Great Results, Personable, Expert

“I recently attending Ulistic’s seminar called Social Media in Business. It is great for anyone who wants to understand social media options. It’s hands on the computer too…you learn and get some of the work done. Ulistic also helped my colleagues and I put together a website blog called www.guerillasden.com. Appreciated his help and support.”

Lorne Robbie

Top qualities: Great Results, Expert, Creative

“Taken a course hosted by Ulistic. He has an extreme & an intense understanding of web content management media tools he is very knowledgeable about. Stuart would be a good techno guy to know. His background with today’s Social Media Networking, PC Operating & iNet Systems; Content Delivery & Management Systems are vital for any business who need to get control of their communications environment as their business evolves and grows within the virtual digital world that we now live in..”

We hope to see for either of these awesome courses…

Three Secrets No Other Web Designer Will Share With You

David West, founder of eKzact Solutions will share three secrets that many web developers will not tell you about. David is a leader in the Calgary web design, internet marketing and web video services for Calgary business owners. Tune into Bulletproof Business Radio today.

Tune in live on Friday, July 3 at Noon Mountain time – Click here to listen to Alberta’s latest business podcast.

Not to worry if you missed the show live, you can always download Stuart Crawford and David West discuss three secrets of effective web design.  Click here to download.

About Bulletproof Business Radio

Where does a small business owner in Calgary turn to expert advice on business? Business owners have a number of resources available to assist in helping understand the stormy seas of business, especially in the new economy that we find ourselves. Hosted by Bulletproof’s Stuart Crawford. Stuart is a long time veteran of online radio with over five years of podcast and online radio experience. Crawford hosted many leading podcast and online radio shows focused on Small Business technology. Returning to his roots, he now leads Bulletproof Business Radio, a bi-weekly business podcast and online radio program designed to help businesses get the information required to compete in the global market, increase productivity, generate revenue and maintain high profit

Have you considered doing up some video for your business? If not, well you maybe behind the times as Internet delivered video, talking heads and other forms of embedding video technology on your corporate website takes off. Now Calgary business owners can leverage this great new technology today!

If you doubt the success that video has for business, just asked the guys from the legendary rock band Journey who found their new singer Arnel Pineda on YouTube.  Now if rock bands are using this technology to replace their singers, just image what it can do when a prospective client is looking at finding your services.

eKzact Solutions, a Calgary based web development and Internet marketing firm is helping Calgary business leverage the power of video to help business in Calgary promote their goods and services right here in Calgary and across the globe.  Videospokes.com is a service offered by eKzact Solutions, the leading Calgary web design company that allows entrepreneurs to record themselves sending greetings to their visitors.

David West from eKzact Solutions states “in 2009 the use of video on the Internet is going to change the way people see the web, the same way that surfing the web did in the last decade. It is going to be big.”

Here is a great example of how video helped Journey, now just imagine what it can do for your business.